10 Key Performance Indicators of Content Marketing you must know

Without correct KPIs you cannot improve performance of your content marketing

1) 1 second delay in page response can result in conversion reduction – 7% for website and 20% for mobile. Loading time of a webpage should be less than 2 seconds and mobile-page should be less than 1 second.

2) Average time spent on mobile-site should be 50% of your website content time spent

3) Blog page bounce rate is 65%

4) Landing page bounce rate is 60% to 90% (organic to paid traffic)

5) Content page bounce rate is 50%

6) Lead generation page bounce rate is 40%

7) 10% MoM growth of organic traffic for new pages

8) Awareness reach, new users should be 90% to total users for additional pages

9) Average time of overall interactions industrywise – for news site 2.45 mins, for marketing 2.50 mins, for travel 3.10 mins and for shopping it is 3.40 mins

10) Analysis should be done for 30 or 60 or 90 days

You must regularly monitor your content marketing activities to increase conversions

♣ lalitkumar.net ♣

Investor | Digital Marketing Consultant | Mentor

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