World’s Easiest Guide on App Store Optimization

This is probably world’s easiest App store optimization tutorial that you can find on internet. App store optimization tips are very easy and simplified.

No need to browse through hundreds of pages to understand nuances of ASO – basics to advance level of App store optimization.

App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app) in an app store (such as iTunes for iOS, Google Play for Android or BlackBerry World for BlackBerry). Just like search engine optimization (SEO) is for websites, App Store Optimization (ASO) is for mobile apps. Specifically, app store optimization includes the process of ranking highly in an app store’s search results and top charts rankings. ASO marketers and mobile marketing companies agree that ranking higher in search results and top charts rankings will drive more downloads for an app.

App Store Optimization guide on android, windows and iOs

1) Ranking in top 5 positions in google play store attribute to 90% of the searchable downloads

If you are not ranking in top 5 positions for your targeted keywords.
Suggestion: You need to optimize your App to the optimum level possible as per the follow up suggestions.

2) Description should be product oriented

Your description lacks ASO elements and keywords around your main products/services.
Suggestion: You have to compose 3 different descriptions, that can be used to promote app.

3) Ratings have direct impact on ranking

Your immediate ratings average 1 which is below par. Recent and overall ratings help in elevating app position.
Suggestion: You need to ask satisfied customers to provide commending reviews based on their experience. This will gradually diminish the impact of recent negative reviews.

App Store Optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, BlackBerry or Windows Phone app)

4) Response and feedback

Ideally irate customer’s feedback should be responded with relevant explanation. It is also one of the factors that impact ranking.
Suggestion: You should start responding to the ratings of both the reviewers: Irate and Satisfied customers.

5) Search Refinement

People search various apps and then close in with the branded apps, help in boosting the rank position for the brands.
People do not find your app in top 5 positions which decline search refinement considerably and search volume of the app.
Suggestion: To increase searches, you should organically promote search url through SEO strategies.

6) Number of Downloads

The number of downloads help in enhancing ranks. You have low volume of downloads.
Suggestion: To enhance natural growth of downloads; you should include counters in your webpage that can be linked to App. The counter shows the total volume of downloads, excluding uninstalls and inactive users. The webpage can be organically promoted. ASO promotions and their results will also help in achieving download targets.

7) Uninstalls

The sudden hike in the number of uninstalls demotes the rank. The ratio of downloads to uninstalls should be maintained as 90:10.
Suggestion: You need to contact sample sized users to stop Uninstalls and probe reason thereof to rectify the issues they are facing so that you can stop the bleed of uninstalls.

8) Difficulty Score on Usability (Google never discloses how they rate this factor)

The usage frequency is important factor to rank apps. Similarly, the ease with which app can be operated is also a vital factor.
Suggestion: Stepwise usability testing is to be done from ASO perspective. You need to discuss with developers for testing at architecture level. Especially when some of the platform softwares used for the app are not upgraded; you need to upgrade them to close security loopholes.

How to improve your App Store rankings using App Store Optimization: ASO Cheat Sheet, tools, and many other tips

9) Difficulty Score of keywords

Difficulty score of competitive terms are very high.
Suggestion: To rank for core keywords in short span of time is very difficult so you should start with long tail keywords, establish a theme presence and gradually optimize core keywords.

10) Easy Snapshots

Detailed and self-explanatory images with each field duly filled.
Suggestion: You should record the dummy transaction and create snapshots around it. The flow chart should be specific to the product.

11) First fold Appearance and CTR

First fold appearance should have commonly known products which can be related to the customers. CTR is very important factor to rank apps in Google App store.
Suggestion: Newly launched feature is not popularly known to customers, so you should prominently place main product/service links first and not new feature on the frontpage of app. Familiar items should be pertinently promoted in the home page (frontpage) to enhance CTR and convey relevancy to the Google play algorithm.

12) Dedicated Wiki page for App and unique feature

For apps which are hardly promoted in social media sites – Wikipage help in strengthening social signals of apps in Google play store. It is a quick solution to revive lost equity of social signals.
Suggestion: You should create dedicated wikipages for new feature and app.

13) Slide Share manual

Slide share manual help in generating awareness and link value about the app.
Suggestion: You need to create infographic and promote them through slide share permalinks.

14) Youtube Video

The demo video in Youtube helps in educating customers about the app and also in getting valuable link equity.
Suggestion: You should tag the videos and interlink google play app with detailed info section.

15) Google+/FB/twitter promotion

Apps should have frequent addition of +1s, likes and tweets from different segment of customers and profiles.
Suggestion: You need to promote app with dedicated Social Media campaign. For ASO, you should prepare precise content which include app features, to boost through organic posts and tweets.

App store optimization is becoming a key factor to mobile marketing success

16) Geo specific Targeting

Apps competing with app leaders find it hard to rank at global level so focus should be on targeting local customers. Google play does provide results on geo specific searches.
Suggestion: Themes and keywords must consider local ASO factors so initially you should tag the app to your country using Google App Console. After gaining positions in your country, you can promote app worldwide.

17) Editors Choices and Top Charts

Aggressive paid campaigns may scale up the chances of getting noticed by editors and top chart listers within google play team. Placement in Editor Picks improves organic rank positions. This is the only medium where paid campaign may indirectly support organic ranking. But Editor Choices positioning with paid campaigns is not guaranteed and might take even a year to be picked by them.
Suggestion: It should be done to boost downloads and not only to be picked by editors. The topical promotion helps in generating eyeballs.

18) Link Equity

Mention and backlinks from high authority sites improve ASO of the app.
Suggestion: You should prepare a list of authority sites in your industry to begin targeting them for off page ASO activities.

19) SPAM

Never try to spam the feedback/ratings with temporary downloads. The app store algorithms are smart enough to detect the frequency of usage and uninstalls. Any attempt to fake the store with feedbacks and ratings might result in banning of an app from the list. Beware, never look out for shorts cuts in ASO.

The above observations and suggestions are applicable for Google play ASO and Apple iOS App optimization.

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Investor | Digital Marketing Consultant | Mentor

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