If you think you are Article Writing expert then discontinue reading this article
This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career.
There is thin line between spamming and writing high quality readable article. You should never follow ehow strategy of writing same article with different phrases and increasing volume of article pages to serve ads. Think about users and readers first. Don’t shy away from writing detailed and informative articles. If a reader is not interested in reading inforich researched article then don’t worry, you are not targeting casual readers anyways. You are not running microblogging site. So be insightful, specific and detailed in your approach. Remember only serious readers are actual buyers and internet is marching ahead with these genuine guys in the backing.
It has been said that, what matters is not what you sell but how you promote it; So, the secret to success lays within your marketing techniques. That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products.
One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues.
- 1 Research…Research…Research and Then Write Articles
- 2 Important Guidelines for Blog or Article Writing
- 2.1 Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
- 2.2 1. Confusing the reason to promote the articles with the reason to write them.
- 2.3 2. Failing to maximize the promotional opportunities of article marketing.
- 2.4 3. Publishing content that does not help your readers.
Research…Research…Research and Then Write Articles
Writing articles is one of the easiest and most effective methods used to advertise on the Internet today. This technique works as follows… You need to write a short one page or one and a half page article and submit it to article banks. Then web masters and online publishers will copy it and paste it on their web sites, newsletters, e-zines, etc.
At the bottom of each article you will attach a small biography about yourself which is called the author’s resource box. That will be your ad containing your contact info, which could be your name, phone number, e-mail address or web site URL.
Why and how does it work? It works because web masters, affiliates, online marketers and publishers need valuable content to attract visitors to their web sites. Then they go to article banks and borrow free content (the articles) from people like you who provide said content for free.
That way they profit from your efforts and you profit from theirs because when their visitors go to their web sites and read your article many of them will contact you when they read your ad at the bottom. So publishers get free content while you get free publicity. The middle guys are the article banks which also benefit from this activity. It is a win-win situation for everyone.
Now, I will explain how this technique can increase your exposure exponentially. Some of the web sites bellow have as many as 15,000 publishers per site. So let’s say that you submit to 10 sites and on average 500 publishers per site are interested in your article within approximately one month.
If that’s the case (which is probable), then your article will be published on about 5,000 different web sites (500 publishers × 10 article banks = 5,000 web pages). Do you understand what it means to have thousands of pages linking to you?
Let’s say that those 5,000 web sites receive on average 1000 visitors per month each. That would be 5,000,000 potential prospects that can now come across your products or services each and every month. To be realistic though, not all of the visitors will find your articles. Not all of the publishers will publish what you write. And this process doesn’t happen overnight. It takes some time.
This is not exaggeration. The task can be daunting but its worth the effort.
On the other hand, this is one of the best methods if not the best one you can use to increase your exposure on the Internet. It is free, easy and doesn’t consume too much time. Ask any Online Marketing Guru and you will find out that they will have a similar opinion.
If you write a few articles and submit them to 10 of the best e-zines, you could be receiving thousands of new visitors per month within a few months. Keep in mind that the more you write and submit the more visitors you will receive. If you write just one article and submit it to one web site only, it won’t bring you many clients.
This is a numbers game. It is a Mathematical thing. I really like this technique because it makes my publicity grow exponentially. You make an effort once and it multiplies for many years into the future. You place your articles on a few web sites and they stay there forever.
New publishers find them every month. So it grows exponentially. It reproduces itself like a virus. This is what it is called viral marketing and it really works. You might need to have some patience because it may take some time before you start reaping the rewards from this activity, but it is really worth it! If you do this your articles will work for you as your sale agents announcing your products and services to the world.
For example, I wrote once three articles and submitted them to goarticles. Three days later I checked them out on that web site to see how they were doing. I was amazed to discover that one of the articles had been downloaded by 100 people already. How come? I had submitted it there only three days before.
You can also submit to docstoc, slideshare and other such sites in different media formats; provided you write high quality article.
That’s for you to have an idea how many people out there are desperately seeking fresh new content for their web sites. The other two had been downloaded about 40 to 50 times. Two weeks later my best performing article had been downloaded 197 times. Could you believe it? Try it an see the results for yourself.
This will definitely increase your exposure because you don’t only receive new visitors from the publishers’ web sites but also your search engine rankings increase, which makes you receive more potential clients from search engines too.
If you don’t like to write then you can hire a quality ghost writer and have him/her write the articles for you. Go to freelancer or freelancor.com and post a project on that web site. Freelancers will bid on your project and you will be able to choose the one that will work for you. One page high quality article may cost you from $25 to $50 each and can bring you many benefits as stated above.
You can submit your articles to thousands of free article banks (ITS SPAM!), but submitting them to about 5 sites will be OK. I think you should not skip the most popular ones, those with several thousand publishers – articleset.info, articlecity, goarticles, ezinearticles. Just make sure you read the authors’ bylines first.
If you don’t want to do this manually you can join regional bloggers club, to get your article written by subject matter expert. The drawback of this technique is that they charge a fee, while the web sites mentioned above are free to join.
As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series.
Important Guidelines for Blog or Article Writing
To all writers and non-writers out there, now is the time to start digging up those creative writing skills back.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Our mentor Lalit Kumar, an SEO expert himself, states this in every workshop on Search Engine Optimization and Marketing that – NEVER WRITE FOR SEARCH ENGINES, WRITE FOR READERS AND USERS. RESPECT TIME OF INDIVIDUALS WHO COME TO YOUR SITE.
Guess what? Not all article banks and directories are going to accept your content automatically, which is boon in disguise for quality content writers. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased natural linkbacks but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones geared on a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit. You cannot choose between quality and quantity; it should be QUALITY only.
Please feel free to suggest on any other ideas in comment section that you feel can help in quality article writing.
[box style=’success’] Reviews [/box]
[rating itemreviewed=”Panda Proof: Successful Tips on DIY Article Writing” rating=”4″ reviewer=”Suzanne Marthoy” dtreviewed=”2013-06-03″ summary=”It also shows and confirms that content optimization and link building remains also same” best=”5″ worst=”0″][/rating]
[rating itemreviewed=”Panda Proof: Successful Tips on DIY Article Writing” rating=”4″ reviewer=”Akash Sengupta” dtreviewed=”2013-06-03″ summary=”Can you relate something to over optimization in next post, thanks for the great info though” best=”5″ worst=”0″][/rating]