Profile

Lalit Kumar

cell: +91976 968 4191

Mumbai
Skype: lalit.kumar.seo.sem.analytics

Position: AVP/VP/Head – Digital/Internet Marketing/SEO/SEM/SMO

 

14 years in online sales and marketing: Hands on work Experience on Insurance/Banking/Travel/Tourism/Hotels/Broking/ Online Portals/Leisure/Holidays/Event Management/Payment Gateways/FMCG/Pharma/Education/Technology/Ecommerce websites

 

Syllabus maker, Course content writer, compiler and Visiting Faculty for Digital Marketing/ecommerce courses in various colleges.

Driven professional with broad technical skill-set on sales and marketing, very strong attention to detail, and over 14 years’ experience in diversified industries in front-end/back end, digital SEO, web development, PPC, Social Media marketing, Display Advertising and Affiliate marketing. Able to multitask and juggle multiple pressing projects simultaneously. On top of the latest trends and technologies. Ability to improvise, troubleshoot, take ownership, and learn new skills on the job. Develop integrated digital media campaigns for topical to annual marketing themes – including respective elements of seo management, social channel management, social media creative and emerging technologies. Overall management skills including colleague, staff management & project leadership, learning new skill sets and sharing with the team. Strengths include creating real time business decision making processes to create proper action. Skilled at diagnosing root causes to take the right action and improve operating margins quickly. Willing to travel and relocate.


Core Competencies

 

Executive Leadership: Lead revenue, margin, ROI, and cash flow improvement, consensus building, teamwork & mentoring.

 

Digital Marketing Strategy: Online lead generation, digital media optimization (SEO/SEM/SMO), ecommerce channel management, customer relationship management, competitive analysis, web analytics, mobile and location based services.

 

IT / Product Management: Usability driven page designs, business technology trends, ecommerce operations, real time customer segmentation, process improvement, web analytics, payments and enterprise risk management. Specialize in creation of elite customer service.

 

Financial Analysis / Sales Operations: P&L optimization forecasting, financial analysis, budgeting and deal structuring.

 

Development: Developing web pages in alignment with search engine and usability guidelines. Overviewing, strategizing new formats of content for the website to increase web presence.

 

Results Orientation: Cultivates team culture that leverage business drivers into practical results like profitable revenue, margin improvement and satisfied customer’s web experience.

 

Technology Competencies                                                                  

 

Web Skills: HTML, CSS (LESS and Sass), JavaScript (vanilla, jQuery, OOP), XML/XSLT/XPath, SEO, CMS integration, web standards and accessibility, SMO, cross-browser compatibility, mobile web design, PHP, ASP.NET MVC 3, Web Development / Programming, Web Systems Administration (Apache, Linux, Unix, MySQL, PHP, Git / Subversion), Sendmail and Qmail Setup and Config, Database Design and Query Optimization, Organic SEO (Search Engine Optimization), Online Business Development, Marketing and Market Research, Technical and Creative Writing.

 

Web Tools: Microsoft Visual Studio, Adobe Dreamweaver, Firebug, Photoshop/Fireworks, PNGGauntlet, Microsoft Team Foundation Server, FTP clients, Notepad, Subversion, SourceSafe, SEO tools, SEM tools. Google analytics, Omniture, Webtrends, CoreMetrics, salesforce.com, Demandware and Cognos business intelligence, Sugar CRM.

 

CMS: WordPress, Drupal, Joomla, ExpressionEngine, SilverStripe, Magento, Interwoven

 

Employment History (over 15 yrs experience)

 

Dec 2015 to April 2016 (>6 months): Product Head – Visa
Digital Marketing Head

                                    (Musafir.com)

                                    Managing visa product development
Managing all digital marketing campaigns (seo, sem, smo)
Managing offline sales with callcenter
Overviewing online sales target

 

Apr 2008 to Dec 2015 (7 years+): Senior Digital Mktg Manager & Web Analyst
(ICICI Lombard GIC Ltd – Leader in general insurance sector)

                                    Developing result oriented digital marketing strategy.

Improving business and ecommerce operations, creatives, sales, and planning management.
Online Sales and Marketing

Creating, strategizing framework to maximize website traffic, market share, revenue and cash flow growth at lowest marginal cost.
Managing Reputation and Social Media Marketing Management, Video creatives/marketing
Affiliate Management
B2C campaigns
PPC/Google Adwords Management
Managing, leading interacting with team and vendors

Analyzing traffic and user behaviour, designing campaigns accordingly.

 

May 2004 to Mar 2008 (3 years – 10 months): Internet Marketing Manager

(Imtech – Mumbai’s first Digital Advertising Agency)

Managing Team of 17 people

Managing Entire Digital Marketing Campaigns

Content Management: Validating content, Ad copies, Article & Press releases, SMO activities

Theme Management: Keyword analysis, Topical theme integration

Optimization: On Page/ Off Page Optimization, Optimizing campaigns
PPC/Google Adwords Management
B2B, B2C campaigns
Online Sales, digital alliances and Marketing
Social Media Optimization, Reseller program management
Building alliances, affiliaters list for affiliate marketing

Web Analytics: Analyzing user behavior and conversions

Report Management: SEO/PPC Status Report Generation and Efficiency Analysis

Training Management: Training SEO/PPC freshers to leverage on demand fulfillment

Lead Management: Search Engine Marketing

 

Jul 2002 to Feb 2004 (1 year – 7 months): Internet Marketing Executive

Magenta Web Solutions

Bulk E-mailing

Promotion of Websites

Tweaking Meta Tags & Headings

Keywords Stuffing & Text Blending

Viral Marketing
Online Leads, Sales and Marketing

Gateway Pages & Link Farming

 

Apr 2000 to Jun 2002 (2 years – 2 months): Sr. Computer Hardware Engineer

Galtech Computers

Analyze and recommend type of computers and peripheral equipment modifications.

Determine user needs and recommend appropriate hardware.

Build, test and modify product prototypes on compatibility.

Evaluate interface between hardware and software with operational and performance requirements.

Configure network setup, LAN, IP/Port accessibility while troubleshooting conflicts.

Maintain documentation of hardware, network configuration and requirements.

 

Some Projects

 

SEO Project: Increase Traffic for a Client

Year: 2004

Website: http://www.thepresidentialpalace.com

Role: Project Leader

Team Size: 6

Skills Used: SEO – onpage, offpage, bulk emails.

Project Achievement: 445% Organic Traffic in 15 Days

 

Link Building Project: Backlinks volume to 5 folds.

Year: 2007

Website: http://www.promotehairgrowth.net/

Role: Project Leader

Team Size: 4

Skills Used: Webmaster bulk mails, Link exchange techniques, calls

Project Achievement: 180 referral Links in 3 Months

 

Web Analytics Project: Implementation of Urchin Analytics

Year: 2004

Website: http://www.luxspan.com

Role: Project Leader

Team Size: 8

Skills Used: HTML, Javascripts, PHP

Project Achievement: Able to track visits and conversions in 3 days

 

Website Traffic Project: SEM/SEO/SMO, increase visits and conversions

Duration: 2008-2014

Website: https://www.icicilombard.com

Role: Project Leader

Team Size: Internal 2 and External 4

Skills Used: SEO, SEM/PPC, Link building and content management

Project Achievement: PPC visits doubled biennially, SEO visits increase in 2008 from 400 visits to 5000 visits in 2014. Overall website visits in 2008 increased from 90,000 to 6,00,000 visits.

 

Testimonials

 

“Lalit is a great networker and SEO expert with a great background which supports him in business. He’s very knowledgeable, a great networker, and well equipped skillwise as well as personal wise to handle work proficiently.”
— James Startford, President, Stratford & Associates

“Lalit Kumar is intelligent, skilled and experience driven. He will turn adverse situations into opportunities and find better ways to get the job done. He keeps himself updated on evolved digital technologies and ecommerce techniques, which is absolutely key to any organization, in this competitive age to stay ahead. And most important observation of mine is that he is completely dependable and doesn’t require regular checking-in, and he is the one on whom ecommerce sales of a website can be relied upon.”
— Prakash Dabholkar, Founder & Director, PD Interactive

“Lalit Kumar is passionate about internet. When he isn’t building into search, he is deeply consumed in learning nuance of developing technologies. He gets the job done well within time with expected results. ”
— Sudeep Mukherjee, Marketing Director, Search Gate

“I must say which I believe in strongly, Lalit Kumar is one of the most talented Digital Marketing experts, I’ve had the privilege of working with.”
– Brad Rowe, Vice President – Ecommerce, TubeTrace

 

Publications

 

Search – Anchoring to Advance Campaigns (Ebook, 2004)

 

Numerous articles and posts in webmasterworld, AllExperts, Google official forums

 

 

Public Speaking

 

Solo Presentation, Imtech, August 2005: Potential of Search Engine Optimization in India, Nariman Point, Mumbai.

Panel, Search Research in Asia, July 2006: PPC or SEO, Nariman Point, Mumbai.

Keynote Speaker, Search Champ, November 2007: Budget Internet Marketing, Lajpat Nagar, Delhi.

 

 

Workshops

 

Head Mentor of Search Engine Marketing, Imtech Workshops 2006: Delhi, Mumbai, Pune, Kolkata, Bangalore.

 

Head Mentor of Digital Marketing Workshop, Search Kompas 2007, Mumbai, Kolkata

Education

 

2001 – 2003                  MBA in Information Technology

 

2000 – 2001                  Diploma in Advanced Computer Website Designing and Maintenance

 

1997 – 1999                  Advanced Diploma in Hardware & Networking Govt. app.
1994 – 1998                  Bombay Institute of Technology, Mumbai Board

1992 – 1994                  M.D. College of Science & Commerce

1991 – 1992                  Sacred Heart High School
Future Mission: To make India fully digital by 2018. Help government and private initiatives to interconnect rural and urban India- digitally and social media network. Create massive awareness about Mobile Advertising & Promotions which is set to become a faster and cheaper alternative to Internet Advertising.

 

Work Experience with 150+ Sites (partial list):

 

http://www.icicilombard.com
http://www.gatewaytechnolabs.com/

 

http://www.netcreativemind.com/

 

http://www.surveillancetechnology.com/

 

http://www.internettollfree.com

 

http://www.hateweight.com

 

http://www.vservesolution.com/

 

http://www.papermountains.co.uk/

 

http://www.promotehairgrowth.net (off page optimization)

 

http://www.luxspan.com/

 

http://outsourcing-management-services.com/

 

http://www.thepresidentialpalace.com

 

http://www.sovereignlife.com/

 

http://www.affiliateranker.com/

 

http://www.pureehosting.com/

 

http://www.pilotgroup.net/