Search engine marketing (SEM) is a paid marketing format provided by search engines. The market is majorly covered by Google. The marketing campaign revolves around keyword research analysis based on the searchers intent and information.
It helps in increasing visibility of the websites in WWW in quick span of time; provided you are ready to burn your budget for few days to know which of the themes are working for you – if your website is fairly new in the block.
SEM landing pages do use SEO strategies to make webpage favorable to Google guidelines.
You will find many posts across internet explaining about Search Engine Marketing strategies which are very exhaustive with less amount of applicable info. True to the essence of our site; we try to present information short and to the point.
Simple Yet Effective Guide on Search Engine Marketing Plan
Nathan Walsh, a search engine manager from adobe wrote a simple but very juicy post on SEM strategies. Below is the excerpt of his post. You can develop a simple plan around the parameters defined.
First—Define the “What & Why” to Start SEM Campaign
Developing an SEM strategy should start from the ground up—looking at the “what and why” before looking into the “how and the where.”
Here are a few practical questions you should be asking during this first step:
Clearly define the purpose of your online presence. This is defining the “what” category.
- Is the purpose of your website to provide static information or to engage the consumer?
- Is a unique visit to the website important to you?
- Is time on site important to you, or are you after direct-to-paid conversions?
- What type of consumer are you trying to reach online?
- What is your customer demographic? And are there certain Web portals they use more frequently where you can activate your SEM strategy?
Once you clearly define the purpose of your website and how it is used to stimulate growth within your company, you have a great starting point to establish SEM goals, and this will significantly help shape your SEM activity.
Why Would You Use SEM (Search Engine Marketing)?
The next step in this process is to clearly define the “why.” There are a multitude of digital marketing mediums you could use to reach that killer CPA or drive highly targeted traffic to your site, so why choose SEM?
- Push versus pull marketing: Users are providing intent and are searching for something you are selling or providing.
- Online visibility: When users are searching for you, you want to be found. Why let a competitor grab that sale from underneath your nose?
- Measureable: One of SEM’s greatest strengths is the never-ending amount of data that comes out of it. From the click to the sale, paid search can give you the information you need to be successful and improve upon your success through optimization.
- Pay for what you use: Only pay for the click, not the impression. This can be useful in driving awareness because you aren’t paying anything for the impression.
- Accurate targeting. Find the right user for your company at the right time through ad scheduling, device targeting, and geotargeting.
The complete post can be found here.