SEO Mistakes Identified with Solutions *Recent Google Update

SEO Mistakes and Evolved Solutions

You cannot afford to ignore the mistakes:
SEO generate quality traffic with conversion rates ranging from 3% to 20% depending on the industry performance. While offline advertising are able to fetch only 0.5% to 1.8% at optimal performance.

Mistake 1 – Marketing diversified Content to increase volume of indexed pages

unique fresh content liked by users

Solutions:

      • Compose, manage and compile ONLY high quality content.
      • Do not target lateral themes if you do not have experts to write about them.
      • Always focus on authoritative content so that your pages are cited by other websites.
      • Information provided should be well researched, possibly accurate and stats based.
      • Producing unique content can make you become a content brand in your sector.
      • Irrelevancy can result in stiff penalties by search engines.

Mistake 2 – Excessive Internal Links to increase browserability

excessive non-template based links is SPAM

Solutions:

      • Never link exact match anchor texts in the content, for example: shoes, red shoes – instead use know more about red shoes here.
      • Relevantly check/link one page to another. Non-categorical linkages lead to spam.
      • At the most, try to have less volume of links in the content body (400 words content should have one or two links).
      • Excessive backlinks dissect page rank equity (page rank is now considered as obsolete- inclination to other factors).
      • Make it shareable, add social sites tag at the bottom of the content.
      • Do n’t be selfish. Share off-site information by linking to external citational reference links.
      • Avoid buying site-wide paid links.

Mistake 3 – Scrapping content making minor changes

anti-plagiarism is key to content marketing

Solutions:

      • Do not copy past entire content, at the most use excerpts and provide external link to the site for citational purpose.
      • Use copyscape tool to check copied content of your site.
      • Use rel=author tag, verified with google+ profile to assign your authority on the content.

Mistake 4 – Keyword rich content and URLs

theme based content is vital for infobased content

Solutions:

      • Never make keyword rich content, think of user’s intent and provide them proper information.
      • Do not unnecessarily make keyword rich links – shorten the title and make theme based urls.
      • Produce content based on theme not on keywords.
      • Target niche, do not scatter with lateral themes.
      • Use self rel=canonical tag on important pages to avoid duplicacy issues generated through tag clouds.

Hope you found the information relevant and informative. Please follow this up with your feedback.

new age seo by lalitkumar.net:make google index relevant and enriching content

♣ lalitkumar.net ♣

Investor | Digital Marketing Consultant | Mentor

One thought on “SEO Mistakes Identified with Solutions *Recent Google Update

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    Great update. Your post is on new and advance learning.

    Just adding some old stuffs from my side.

    Avoid doing the following seo mistakes:

    – Hidden Text
    – Keyword Stuffing
    – Meta Tag Stuffing
    – Doorway Pages
    – URL Redirection
    – Link Farms
    – Cloaking
    – Mirror Websites

    Reply

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