You must know right set of KPIs to achieve expected results in Search Engine Optimization

First of all do not get thrilled by ranking positions, use success-driven metrics shared by me to analyse performance of SEO team/agency.

The KPI given below is for established to fairly new sites

Sessions: Increased by min. 5% MoM

Conversions: Increase by min. 5% to 10% MoM (cap of overall 75% to 100% YoY)

Indexed pages: Number of pages appearing in top 100 rise by 20% next quarter

Domain authority: Increased to min. 15% after 6 to 9 months (DA 30 currently reach DA 35)

For new sites: Minimum 15 unique keywords should showcase ‘brand + keyterms’ as referral queries after 4 months

Contribution: 90% increase in *generic terms, 10% in total brand terms after 1 year (1000 generic to 1900 generic terms, 200 brand to 220 brand terms YoY)

Backlinks breakup: 80% brand and domain(.com), 10% generic and 10% lateral terms after 6 months

Indexed pages: 150% YoY basis (1000 pages reach to 1500 pages)

SEO Revenue: doubled for YoY

* For 2 phrase/3 phrase generic terms

SEO amongst top 3 always for ‘Assisted conversions’.

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Investor | Digital Marketing Consultant | Mentor

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