How to Judge a SEO Training Program
Follow the suggestions carefully and choose the path which covers each pointers aesthetically
You are SEO enthusiast or a professional who is looking for SEO training to gain hands on experience. Follow the smart tips to choose right SEO training program.
How You Should Choose SEO training program
A track record of SEO success – Obviously one quality you should look for is a track record of success over a period of time in search engine optimization and search engine marketing. The overall experience of the trainer.
One quick way to check is to do a Google search on SEO city, where the training company’s office is loacted. (eg. SEO mumbai)
If the firm you are considering for learning from doesn’t rank well then you may be better off looking elsewhere. It also pays to check their SEO client portfolio. Do they have a portfolio? If so, are their clients happy with their SEO work? A few phone calls and you can make sure.
You must consider the check list before deciding to join SEO Training
An understanding of current SEO methods
SEO is a dynamic industry. As search engines update and improve their ranking algorithms, so also must SEO companies update their methods of getting and holding good search engine rankings.
If the SEO training course you are considering is focused on keyword density, link exchanges and creating complex metatags, then choose again. These factors used to be very important 3-5 years ago. Not so now. The best SEO these days is about updating web pages, theme research, anchor text, content marketing, blogs, social seo and using social media to promote high quality content.
Avoid astonishing promises
If it sounds too good to be true then it probably is n’t. If the SEO training course you are considering promises to show you how to rank in the top 5 in Google for any search term in flat two months then find someone else.
SEO is hard work and it does take time to rank well for competitive keyword phrases.
Determining the best keyword phrase to optimise for and then executing the optimisation over a period of time will eventually yield results.
Relevant training methodology
Does the SEO training firm use experienced trainers? How many years of experience they have? Do they have experience in other forms of online marketing; search engine marketing -ppc, web analytics, usability, landing page optimization and others ?. There’s nothing more disheartening that have a boring instructor who reads his or her notes and doesn’t believe in classroom interaction that might cover other aspects of online marketing too. Make sure your SEO trainer is both a good classroom trainer and experienced Internet Marketing Expert.
Hands-on experience – SEO theory should be backed up by hands-on practical experience where you get to immediately apply your new learning. Avoid any SEO training course where you are lectured to for a day or so without any hands-on experience. The best SEO courses are a combination of theory, example and practice. Infact , if they allow you to work on live website and then support you later in ranking for few terms, giving you live hands on experience then its great. That way you tend to learn more easily.
Also post completion of course if they offer you few SEO jobs (since you may be novice so no one would offer you websites to SEO) then also it would be immensely helpful. Insist on asking them for support in providing SEO jobs as part of learning curve. Opportunity to work on live SEO projects would enhance your SEO wisdom.
Follow up support – The session of any training course is about 4 days. Unless the theory is applied or revised, it leaves short-term memory and must be relearned. Make sure the training that you purchase includes some level of e-mail or telephone support. if they do, make sure you use it even if it’s just to make sure you are on the right track with your SEO projects. Good quality handouts, notes and access to online resources is also something to look for.
If you are already employed or planning to start SEO entrepreneurship then take support of the training company so that they help you in building the base of your business.