Video Marketing Statistics 2017-2018

Why you need video marketing

Recall

  • 20% people remember what they hear.
  • 30% people remember what they see.
  • 70% people remember what they hear and see.

Traction

  • 90% of website visitors hang longer with videos in it.
  • 75% marketers agree that video is key to conversions.
  • Video driven pages give 68% more retention than non-vid pages.
  • More video content uploaded in 30 days than U.S. television have created in 30 years.

Mobile

  • 92% of mobile video viewers share videos with others.
  • 90% of Twitter video views happen on a mobile device.
  • Over 50% of video content is consumed on mobile.

Social & SEO

  • 82% of Twitter users watch video content.
  • 45% of people watch more than an hour of Facebook or YouTube videos a week.
  • In Facebook, reach increases by 135% for video posts.
  • Social video generates 1200% more shares than text and images combined.
  • Lower bounce rates and more engagement enhance SEO ranking.

Video Marketing Statistics Infographic

Video Marketing Statistics

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